Our Team




Dawn Rubeck - Office Manager


Dawn's job is to ensure that all of our clients are happy and well serviced.  She is here to keep our practice running smoothly so we can keep in touch with our clients and their accounts and ensure that we are doing all we can to help them reach their financial goals.

Beginning her career in 1990 in the financial industry, Dawn has worked with such companies as MetLife, New York Life and The Dime Savings Bank.  Dawn joined our firm in 2001 and enjoyed servicing our clients for 9 years to follow.  She took a few years off and has since returned in 2011.

Andy O'Dell - Director of Investment New Business Sales & Service



Andy joined our team in 2019 where he has taken over the processing of all new investment business, trading, and investment client servicing. He brings over 16 years of financial services experience to the team and has worked in all areas of the investment world including sales, operations, trading, and service. 


Having worked for all of the big local financial groups such as First Niagara, M&T, and HSBC, Andy brings a broad range of experience in the financial industry. His intimate knowledge of the inner workings of the banking and investment worlds helps bring to the team a blend of strong interpersonal skills, product knowledge, and compliance-minded ethics. 




       • FINRA Series 6

       • FINRA Series 7

       • FINRA Series 63

       • FINRA Series 65

       • NYS Life, Accident & Health






Caroline Morrell - Life Specialist


Caroline joined our Team in February of 2013.  She has over 25 years of administrative experience in manufacturing and retail.  Most recently, her concentration was as a New Business Analyst at MetLife.

As our Life and Administrative Specialist, Caroline services and processes protection products such as Life, Disability and Long Term Care Insurance.  She is also responsible for administrative aspects that help our office run smoothly and efficiently.


  • Life/Health Insurance license